Name Analyzer
Score words, names and brand candidates across multiple dimensions. Today: typability — how ergonomic a name is to type, based on a Carpalx-inspired effort model. Coming soon: pronunciability, sonority and memorability.
How the score works
Every name is graded on four independent dimensions, each 0–100 where higher is better. A composite Brand score is the weighted average — that's the one number to rank names by.
Brand = 0.35·Type + 0.30·Pron + 0.20·Son + 0.15·Mem
- Type (typability, 35%) — how ergonomic it is to type on QWERTY. Scores finger + row cost, same-finger bigrams weighted by row distance, hand alternation, and a muscle-memory bonus for common English and Portuguese bigrams.
- Pron (pronunciability, 30%) — phonotactic wellformedness. Penalizes missing vowels, long consonant runs, rare bigrams like
pf/mk, and hard onsets/codas. - Son (sonority, 20%) — how cleanly syllables rise and fall. Penalizes adjacent consonant clusters (CC) and vowel hiatus (VV).
- Mem (memorability, 15%) — rewards ideal length (4–8 letters), consonant/vowel alternation, and letter repetition for catchiness.
Each dimension starts as a penalty (0 = perfect, grows with
violations), normalizes per letter, then maps to a 0–100 score via a
smooth exponential 100·e−k·penalty. Click any row in the
results table to see the exact criteria that fired and how much each
one contributed.
Rating bands: 90+ Excellent, 75+ Great, 60+ Good, 40+ Fair, <40 Poor.
This is a simplified client-side model. The typability leg is inspired by Carpalx but tuned for short brand names rather than long text. For academic-grade typing analysis see the Carpalx paper or the Keyboard Layout Analyzer.
Open source. Koder Platform. Public utility, no login required.